Mission and Vision

It is open to the world. It has the power and decisiveness for the brands it creates with a superior vision, energetic spirit, and courage to be also presumptuous in the world market.

It is dynamic; values innovation and creativity; invests largely in R&D; renounces resistance to change, bureaucracy, and submissiveness.

It has a strong sense of responsibility towards the society; serves to add concrete and spiritual value to all its social partners; is sensible to the environment.

It is devoted to national values with an awareness of the value of taking heart and learning from the past on the way leading to the future; recognizes familial and spiritual values, and opposes fanaticism and conservatism.

It believes efficient, disciplined, and planned working to be the key to success.

It enriches its employees; creates opportunities for professional education and progress; rewards success.

It is prominent, stable, and powerful, and is an honest and trustworthy corporation.

It strives to be the best in every field it operates within; focuses on results; and does not tolerate any flaw in the quality of its products and services.

It has a participatory, just, and democratic administration and an organization which has grasped the indispensability of institutionalization, learns, and is open to criticism.

It believes in the power of team spirit, a shared synergy, and communication in creating a peaceful working environment.

It is customer centered, and directs its production in respect with market demands and expectations.

It values neatness and order, encourages thrift, and is against prodigality.

It values the human, props partaking; and renounces egoism and greed.